Cell phone manufacturers have reduced the number of new Microsoft released independence

Smart cellphones on the market is flooded? Cell phone manufacturers are starting to worry that consumers will because too much choice at a loss, and therefore, part of the enterprise decide to reduce the amount of this year's new product launches.

MOTOROLA (the Po) mobile CEO SangJie · jia (Sanjay Jha) in this week's CES says the company plans to smart phones in 2012 to reduce the number of new, part of the reason is that smart phones have made some consumers diversification confusion.

HTC (the Po) is also considering the same measures. The company user experience vice President Drew · class ford (Drew Bamford) on Wednesday in the CES a conference: "our goal is to reduce the number of mobile phones."

Samsung (the Po) product marketing director Ryan BiDan (Ryan Bidan) said, although he is not sure his company will be released in 2012 how many cell phone, but he agreed to mobile phone manufacturer should reduce of new product launches. "Product flood really is a problem." BiDan said.

However, he said, samsung enterprise is introduced so many new product comes from technology evolution too fast. "Not every product can be for everyone." He said. For example, samsung launched a new use touch the pen of the Galaxy Note tablet computer, but not in other tablet computer use in this technology, in addition, it is also in the mobile phone use the various elements.

Microsoft (the Po) strategy

Although Microsoft doesn't make cellPhone hardware, but still hope manufacturers more types of Windows Phone mobile phones, but this is only because Microsoft has just tap into this market, not getting the widespread popularization. Microsoft executives Alan WuDeMan (Aaron Woodman), said the company has set clear goals, hopes to increase the Windows Phone mobile Phone number.

Microsoft target seems to also and other mobile operating system developer is a little different. For example, WuDeMan said, in order to simplify the use of experience, Microsoft will sometimes give up some function. Previously, Microsoft Windows Mobile will be integrating rich features, but it is difficult to extract from these function value. "Now, we sometimes do subtraction." He said, "no use function is not a plus."

Microsoft still hope to be able to design with competitors from the realization differentiation. The company's Windows Phone user interface with the iPhone and Android have because of the differences and ease of use of the characteristics of the outside world for praise. "Our focus is in the experience level realize differentiation." WuDeMan said.

Microsoft obviously trying to avoid mimic apple. WuDeMan said: "we don't want to be apple, this does not comply with our genes, do not accord with our brand gene, this is not our way of solving problems. We for this difference proud."

Since becoming the mobile phone manufacturer of goal pursued after apple often become each big science and technology and the focus of the cell phone industry event, although the company does not attend this kind activity.

For if there will be a another apple similar enterprise foray into mobile industry and the enormous influence, industry insiders divided. "I think that will always have development space. Otherwise industry will perish." The class at HTC said.

But WuDeMan but don't agree with that, he said, the mobile cellphone industry to enter cost is too high, so now able to participate in the competition of enterprise is limited. Even moneybags HP (the Po) also failed to promote webOS achieve success. He thinks, small businesses can only edge on innovation, and by which they would get the different parts of the big enterprise purchase