Recently, the international consumer electronics show in the United States (CES), leader of the fashion in SONY Ericsson SONY wholly-owned and share-controlled, launched the first 4 G LTE phone Xperia ion, and SONY's new generation mobile cellphone series NXT first section product Xperia S. Sources said SONY will depend on its own advantages, focus on in high-end market, emphasizing on the development of smart phones, and gradually give up function mobile phones.
SONY's heavy seeks the smart phone market, can you come with integrated advantage? Once again become the focus attention.
SONY's new sword refers to market intelligence
As the world's fourth largest mobile phone manufacturer, has for seven consecutive quarterly loss of SONY, through the full integration of both their own advantages, such as video entertainment, fashion design, such as game, roll out Xperia ion, Xperia S two models of smart phones, attracted numerous fashion fans of eyeball.
SONY Xperia ion, Xperia S for intelligent mobile phone market will bring many world. This paragraph 2 new Android, in the configuration is marvellous, carrying all the 1.5 GHz dual core processor, 1280 x720 charging high definition (HD) Bravia screen, and equipped with up to 12 million pixels to the camera before we took 1080 p HD video.
In the technology on its cross-platform, cross terminal operation. The new HD high quality stream sharing technology, consumer can through DLNA and BRAVIA Sync, HDMI easily will stream share to television, tablet PC, laptop computers and devices, achieves truly let users anywhere at any time with a number of electronic device in the share of the instant entertainment experience seamless.
In fact, the two phone function configuration reflect the focus of future SONY layout-through the integration of their existing resources advantage, and gradually give up function machine, to dive into the smart cellphone. Go operator customization route, the layout LTE field, the future products will be fully covered low-end high.
A carrot and stick approach develop intelligence market
No doubt, the integration of resources advantage, heavy seeks the smart phone market, will become the SONY 2012 across the theme of the development. SONY's group President, CEO and chairman, Howard JinGe jazz said, SONY will be in the emerging markets including China, the full play, with the advantage of combination of hardware and content, and further improve the SONY brand image, and expand the market.
At present, SONY's core business mainly involves electronic, games, entertainment, and industry, and develop a large digital kingdom. Its product line includes not only TV, player and other home audiovisual terminal, also contains cameras, computer, mobile phone, playstation and other entertainment products, in addition SONY also involves the industry chain, such as panel, etc.
Rely on audiovisual products in analog electronic age started and called the deserved after overlord, SONY a foray into the entertainment industry, a huge sum of money purchase records and Columbia movies, the establishment of a complete content sharing service network. Will the content and hardware better together, make the hardware and the content will bring out the best in each other, promote each other, this is SONY has sought to the integration of the resources advantage.
While smart phones with field camp, but can realize the content and hardware resources integration between the mobile phone manufacturer is not good. SONY music, games, movies and other resources are very rich content, from the launch of the paragraph 2 smartphone can see, SONY hope that through the "mobile Internet", let their traditions and its resources to shine brilliantly, content unique advantages will also allow SONY Ericsson have differentiation the advantage of the competition. Also, it will be the big mobile cellphone manufacturer establish brand image, to make the terminal brand influence the premiership.
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