Just five days to office, RIM CEO torsten who · friendly (Thorsten Hein) on Friday to the media interview promise, he will lead the company regain the U.S. intelligence mobile cellphone market lost land, and has already started to use the software to rivals on authorized negotiations.
Promotion plan
Friendly says, RIM will be with the United States next week launched a joint operators promotion plan, attract consumer trial touch screen and high performance of the browser with latest blackberry (the Po) and equipment. He said the promotion still can involve to application.
"In order to recover in the American market, we have taken some very different measures." He said, "I came here to struggle, is in order to win."
Friendly, 54, who, once in Siemens (the Po) for 24 years. RIM has been in smart cellphones because the market behind the apple iPhone and Google (the Po) Android, income also has two consecutive quarters down, makes the RIM stock price over the past year shrink 75%. And the burden of friendly mission is reverse the smart phone giants of the old games.
Last weekend was just joint CEO friendly Jim baal zeri (Jim Balsillie) and Michael raza rafael in (Mike Lazaridis) received his job, he says, the urgent task is to restore the blackberry in the United States market of the sales volume, and launch next month revision of the PlayBook tablet computer, and on time this year launched a new generation of blackberry 10 operating system.
"This is what I took 100 days before the main task. I first task is the comprehensive promotion blackberry 7." Friendly said.
American mistakes
Friendly only sleep a few hours each night so that you can meet with the client during the day and evening again use the blackberry to work. He said, RIM need to improve marketing and communication skills, in order to attract the attention of the outside world.
Blackberry American market sales dropped 45% in the first quarter, even if Indonesia and India and other emerging markets income growth, the overall income is still drag. According to the market research firm Gartner data, blackberry in the third quarter of 2011 of the global smartphone market share fell to 11%, well below the 21% two years ago. Old blackberry product line can't function and application in the number of Android and iPhone showdown.
"When the blackberry define user experience, will focus on a series of elements: battery life time, network efficiency, safety and best input experience." Friendly said, "specific to the American market, we missed the web browsing and application to consumers as the guidance function."
Authorized negotiations
RIM is currently through the blackberry 10 system blackberry series products of remodeling status, this system development foundation is a was used in nuclear power plants and unmanned aircraft software. In interviews, friendly kept playing a video demonstration of the PlayBook 2.0, this kind of operation system integration a lot is going to emerge in the blackberry 10 system of function. He shows how without leaving any in a program, still can be in the email, browsing the Internet, Facebook and Twitter switch between.
Friendly revealed, RIM's new software is very attractive, has the enterprise to be authorized affair and they embarked on contact. The company has interested in smart phones and PC manufacturers of negotiations had begun, but he declined to give each other identity. "A lot of people are very interested." He said.
Canada Fairfax Financial insurance company announced Friday, will have the RIM holding doubled. By this news influence, RIM on the stock market in the United States share prices rose 3.3%, to $16.80, as part of the management restructuring, Fairfax Financial competent PuLeiM · watt gaza (Prem Watsa) this week was appointed director RIM.
Investors think, friendly came on a conference call with the comments on that, he will still with former take the same operation. It is also leading to the stock fell in the earlier this week, but recent has rebounded.
But friendly, said he is not completely according to the former's way, also won't be raza rafael in unduly influenced. He said: "I like in the eye of rafael raza. But don't mistake, I be the CEO."
No comments:
Post a Comment