The stronghold of qiang north
cellphone out, qiang north office buildings and large empty shops. So, the actual situation of now what? Mobile phone evacuated after qiang north fortress, what products to fill the vacancy in the market?
Reporter survey found that now the vacancy rate of qiang north office buildings in 10%, 15%, and did not appear the legendary nearly half empty office buildings, shops. The personage inside course of study expresses, the proportion is not high, belong to the normal range. At the same time, because of the global mobile phone apple sell like hot cakes, apple mobile phone accessories market supply and demand and the two popular, drive the qiang north communication market hot again, the traditional popularity is popular communication market a shop, it is difficult to find.
Qiang north seg communication market, a small shops of about 6 square metre before, an Indian man is holding a laptop computer email, and customers to purchase confirmation of the kinds of electronic goods, the quantity, the color and so on specific details.
Behind the counter of the wife of shop-owner tells a reporter, the Indian man qiang north is often, he used to come here to major purchase (the stronghold) mobile phones and MP3, etc. This time, he will of several recent hot apple, following the skin, "he said these things in India is very popular".
Since apple launched cell phones and other electronic products iPhone, swings the world the "apple" boom, is located in the other side of the shenzhen qiang north, also in changing quietly. Almost all the communications market can see all the stronghold apple mobile phone, and more action-packed is apple mobile phone accessories, in various communications market is everywhere.
In the qiang north do last 5 years apple mobile phone accessories business AnJinYu told reporters, 2008 apple products into the market just, a mobile phone small parts, it can get a times above profit; And if exports have can earn several times of the profits of the business, such as a 5 yuan of the following, export can sell to $5. Now, everyone to do, the profit natural a lot less, but at least 50% of the profits. The greater the sales, the higher the profit.
Shops have vacancy but scale is not high
Reporter in qiang north and then visited seg square, baohua building, another Manhattan digital square, China LianFa building and so on some office buildings, found that many of the office buildings, mostly have a few empty, but the proportion in 10%, 15%, and did not appear the legendary nearly half empty office buildings, shops.
Last year, the stronghold of the market with steadily, and shenzhen government before taking a hit in unlicensed unlicensed products, the market, and other comprehensive factors, many mobile phones have been fleeing fortress qiang north. Then came the, office buildings and shops area of the vacancy. So, the situation how?
Recently, the reporter in qiang north and then visited seg square, baohua building, another Manhattan digital square, China LianFa building and so on some office buildings, found that many of the office buildings, mostly have a few empty, but the proportion in 10%, 15%, and did not appear the legendary nearly half empty office buildings, shops.
Reporter in baohua building immediately check of high, medium and low interval five floors, found that nearly every layer of 20 office, there are 1 to 2 is vacancy for rent. According to a company introduces the front desk, most free office is in the last year off, the second half of last year again open part, the rest of the has yet to rent out. Seg square, China LianFa building too basic similar.
And another Manhattan office vacancy rate of digital square to a slightly higher. Reporter in this building 6 buildings see, there are more than 60 office, of which nearly 10 door lock. Some desk also in, but inside chaos; Others simply all clear completely, and everywhere wastepaper; Some are curtain keep out tired, what also can't see.
Reporter discovery, those who be leased office building, are doing and cell phone went about products. The door of the many companies will put a piece of exhibition board, top four characters ", new business promotion "HeRanZaiMu, at the same time, the company has just introduced research out of the latest mobile phone or are agent model, the price is in 1000 yuan from top to bottom.
Shenzhen centaline property industry and Commerce Department director DingChangShen regional business shop, told reporters in the first half of last year before the universiade shenzhen to crack down on unlicensed unlicensed, illegal business operations, originally in many of the qiang north fortress mobile phone business of small company is rectify away. Fortress mobile phone with shenzhen has reached a transformation period, so the second half of this year from last year to around the Spring Festival, a little more high vacancy rate. But did not appear particularly large fluctuations, especially after the Spring Festival, many empty offices are rented out. Shops, office buildings in qiang north is a scarce resource, not sorrow rent.
Midland realty futian district industry and Commerce Department general manager Mr. Ginger shop said, since last year, qiang north of office space have a some vacancy, but in the normal range. "Of the more than ten vacancy rate is normal. Qiang north market is active, small companies are also replace quickly, so come and go also is very normal." Ginger manager said.
He told reporters, the first two years of the mobile phone market in shenzhen fortress hot, a lot of people to the qiang north renting office buildings, rent a square meters up to 2 or yuan/month, a lot of profit is not high enterprise all dare not to rent qiang north office. So, when the main stronghold of the
cellphone is mainly some profits the company in qiang north office, and their rent in the north of the qiang office a very important factor, and not office, but as investment promotion window.
Ginger manager introduction, because taking a rectification fortress mobile phone industry itself and market atrophy and other reasons, qiang north office building of the price also follow down a lot. Later emerged some vacancy, mainly is the mobile phone company, reduce, not for a while recover soon.
"Because shenzhen office a few large area, now lo wu district, qiang north district, central district, che district, south area, for general office for, qiang north won't be preferred. On the one hand the rent is more high not worthwhile, on the other hand the traffic is plugging, parking lot and less. But now the car and be relatively popular temple area, many electronics, trade, clothing, securities companies over there office." Ginger manager said.
Mobile phone no longer fortress scenery
Mobile phone market in the stronghold and blindly price war, constantly malignant competition, to sacrifice the quality for the price. Now, with the popular smart phone, the low end of the fortress mobile phone has lost market, many people have turned to apple mobile phone accessories market.
In the qiang north 1.45 square km range, with electronic professional market and home, market operation area of 460000 square meters, electronic product operation businessman nearly 3, the annual turnover of more than 370 yuan. Traffic here every day about 500000 passengers, is our country and even the Asian largest electronic information products distribution center.
In October 2008, China electronic chamber of commerce has been investigated review, agree to grant qiang north "China electronic first street" title. However, mention qiang north, I'm afraid they originally thought is all kinds of cheap, style emerge in endlessly fortress electronic products. And the most brilliant and out of the country, "made in shenzhen" fortress mobile phones.
Shenzhen the rise of mobile phone fortress, its most important impetus is Taiwan LianFa division (micro Po) company came out with mobile chip solutions. By the end of 2003, LianFa secco mobile phone chips output of goods, this kind of been the industry called "Turn Key" (turnkey) of low-cost chip solutions, will chip, software platform and third party applications software bound together, will camera, MP3, video, touch screen a variety of functions such as integrated in all mobile phone chips on top. Use the scheme manufacturers, as long as add a battery and the shell to produce mobile phones. Since then, the mobile phone to sell like hot cakes for copy objects fortress mobile phone, have mushroomed.
Mobile phone because of low cost fortress, neither need access detection, also do not need to pay tax, the price is only about 30% of mobile phone card-carrying. Fortress mobile phone in design and also extremely rich imagination, can be made into a car model, also can make it a toy, by the young love of consumers.
Qiang electronics industry research institute director, China semiconductor use union deputy secretary-general pan nine hall told reporters, shenzhen's mobile phone manufacturing market from around 2004 began to grow, and development is very fast, it also promote the domestic handset consumer the rapid development of the market, in the 2007 to 2008 years to a climax.
"The general market will follow such a rule, when a product market coverage reached about 5%, that this is a geek market; when covering 5% to 20%, the high-end market; and the crowd 20% to 50%, and that is that ordinary people can consumer market." Pan nine hall said.
He pointed out that, but when the rate is above 50%, is a very mature stable market, the stage of new users will be little market, most people are beginning to change planes. The domestic mobile market from 2003 in 2007 to in will belong to 20% and 50% of stage, very prosperous fortress mobile phone, just like a frenzy swept across China, the earth.
Latin America and the foreign market, is from 2007 in 2011 to in, from 20% to 50% of the rapid transition market coverage, especially in India, the market for represent, so a few years this mobile phone market very fortress export boom. Although there is a financial crisis, but export still hot, is to catch up with the increase in mobile phone penetration rate and Latin American market such a good chance.
In 2011, many emerging market mobile phone coverage has reached about 50%, such as India market. This time, their market also is increasing, but new users have cut deep into the market to give priority to change planes, the quality of the attention of more than the focus on prices, and three or four years ago China similar.
So, media outlets reported last year, fortress
cellphone market in shenzhen as a one year, is the collective evacuated qiang north. Shenzhen mobile phone is at an end to the stronghold.
