Huawei is expand the size of the design team, and hope in the fierce competition and growth in the rest of the global smart cellphone market to raise their status.
Huawei chief cell phone designer Hagen · Finn DE le (Hagen Fendler) said the company plans to release later this year in a series of high-end smartphone, in order to the field a bigger share of race. "We hope in the future five years as the three big intelligent mobile phone manufacturer. In order to achieve this, we must expand product line." He recently interviewed.
According to the market research firm Strategy Analytics data, huawei last year in the fourth quarter, global smartphone market share for 4%, make it become the global sixth largest intelligence cell phone manufacturers. Strategy Analytics executive director Neil's premier (Neil Mawston) said: "with the expansion of the channel and product line, its rankings are creeping up."
But want to challenge the first global ranking of apples, and samsung (the Po) and nokia (the Po) of old giant, huawei will still face great challenges. After three companies market share in the fourth quarter of last year were 23.9%, 23.5% and 12.6%.
Huawei's design team at present in China, the us, Japan and Europe has about 300 employees. Finn DE le says, huawei will increase employee, but did not give specific recruitment plan. "This is a very open, very international team, many foreign designers and local designers." Finn DE le said. He also added, huawei's in Sweden, Britain and Finland recruitment designers.
Focus on high-end smartphone market will become an important strategic huawei transformation. The company was originally a low-cost telecommunications equipment suppliers, later expanded to the terminal business areas, at first supply data card, and then to ODM (original design manufacturer) identity for mobile phone operators. Since last year, huawei began to promote their own brands mobile terminal, including smart cellphones and tablet computer. Huawei revenue in the first half of 2011 to 15.2 billion dollars.
Huawei mobile world congress in Barcelona last month (MWC) introduced a Ascend D Quad high-end smartphone, the Google Android operating system, equipped with 4.5 inch hd touch screen, with high speed processors, and has all the hd video shooting function. Finn DE le says, this phone is expected to be listed in the second half of this year.
But he declined to disclose this product pricing and specific time of issue. Generally speaking, in the pricing of high-end phones between $300 to $500, the low end of the mobile phone is about 100 to 200 dollars.
In August of 2010, before joining huawei, Finn DE le had been an international Design company VanBerlo Strategy + Design CEO, and led the Siemens (the Po) product concept department. "Attract me to join China so that we want to make change, directly to consumers, and make their own brand." He said, "the important change is for our company to realize high quality growth, which means that we must serve the different consumers, launched in high-end products."
For in China, in high-end smartphone into market is not easy. Samsung, LG and HTC and strong Asian rivals have established years of brand advantage, especially in the U.S. market, huawei would apple competition. Strategy Analytics data show that the apple last year global mobile phone shipments for 93 million department, a 2010 years to achieve double.
Apple is still trying to develop the Chinese market. "Now just foray into cellphone market five years, apple in 2012 is expected to more than 100 million, according to the ministry, China will be the apple of the key market this year." Strategy Analytics director Tom Kang (Tom Kang) said.
Finn DE le also admitted that want to challenge apple is not easy, but he says, huawei will devote oneself to to make the independent brand. He also revealed, huawei will continue and Google cooperation, the production Android mobile phones. "Design and brand is the most important to the consumer, all things to learn to apple." He said.
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