Nokia will be from April to start in China sales Windows Phone smart phones, hope that with this kind of products in the Chinese market challenge apple and samsung (the Po).
On Wednesday, the Swedish Banks will nokia stock ratings from "neutral" rise to "buy", which promoted the share price rise of nokia. On the other hand, CCS Insight analyst Clive signed in London Nebraska "(Geoff Blaber) said:" this is nokia in the Chinese market to develop a positive step."
China has become intelligent mobile phone manufacturer in the eyes of a hot market. Apple CEO Tim Cook (Tim Cook) this week's trip to China, and government officials are working conditions and iPad sui-hua talks on a trademark.
In the Chinese market for mobile Phone launch Windows Phone Windows Phone platform to be an important test. So far, Windows Phone in Europe and the United States of the achievements are very limited. As the world's biggest mobile Phone manufacturer, nokia announced last year, will give up independent saiban platform, turned to the Windows Phone.
Nokia CEO Stephen Evans the roper (Stephen Elop) for the Chinese market released two Windows Phone of smart phones, were based on Lumia 610 and Lumia 800. Among them, Lumia 800 C no contract price is 3599 yuan of RMBS, and Lumia 610 C the price is low, specific price will then released.
The new products will support China telecom (the Po) the CDMA network. Nokia plan the second quarter in the Chinese market all Windows Phone launch of 4 mobile phones, and will provide for China unicom (the Po) network support.
Nokia global sales director Colin, cobolli gigli (Colin Giles) said, nokia Windows Phone mobile Phone will eventually into China three big operators of network, but he declined to release schedule. He said: "we are a lot of investment in China. We in China, according to Chinese market and innovation, and many competitors didn't do that."
Nokia mobile phone market in China the number one position to already was samsung replaced. According to Gartner data, last year in the fourth quarter, samsung and nokia in China mobile phone market share to 24.3% and 19.6%, respectively. Huawei, zte and apple market share of 12.6%, 11.1% and 7.5% respectively.
Strategy Analytics analyst Neil moss tons (Neil Mawston) said: "nokia and Microsoft this year's biggest challenge is how to deal with apple's propaganda, the first to enter the recent iPhone for China telecom network." According to the Strategy Analytics data from 2010 to 2011, nokia in China mobile phone market share from 70% to 30%.
Microsoft's Windows Phone platform has won the support of nokia, but not getting the samsung and other mainstream manufacturer support. Microsoft platform in the smartphone market share to drop.
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