2012 for nokia (the Po) certainly is extremely important for a year, after fiscal year 2011 for three quarters of huge losses, after his last year with Microsoft (the Po) alliance builds of "help weapon"-Lumia series intelligent cellphone finally will be launched in the market overall counterattack. But as the world's most important in nokia regional market, China market more is the strategic counter-offensive essential part of. Therefore, last week, nokia CEO Stephen YiLuoPu fought Shanghai, chengdu, guangzhou, domestic more important cities, for employees in China morale, but also provide a sides, March 28, Windows Phone platform based on the nokia smart phones will be formal debut in China.
"Acceleration" deal with one thousand yuan smartphone challenge
"From last year we announced strategic transformation and a collaboration with Microsoft, the company has changed a lot, especially the schedule is continually fsater." In accepting the southern daily reporter interview, YiLuoPu the truth for nokia current transformation is very satisfied with the speed. According to this, decided to use Windows Phone in the system platform, the company has released last year not only advocate hit the middle and high-end of the Lumia 800, 900, the flagship product, also releasing the 710, 610, the low price of products, "product layout is perfect." And this is in the Chinese market for its comprehensive send force ready in advance.
In talking about why related products in mainland China market time to market than other countries and areas to evening many, YiLuoPu said the main is waiting to work in the field of application localization, "for the first time is released, so the preparatory work more, but subsequent product can do and international synchronized......." And for the current domestic market one thousand yuan Android smartphone has blossom everywhere situation, YiLuoPu said the not too worried about: "on the one hand, we Lumia series of will accelerate the whole price range, and constantly introduce low-cost products, on the other hand we against the cell phone also enhance Symbian system of intelligent function, to cope with the demand of the market."
Keep attention but are not involved in tablet computer
The YiLuoPu said that the future constantly strengthen and Microsoft's strategic cooperation will be the direction of nokia insist, "not only for Microsoft Windows platform is of great significance for nokia, so, too, in the future, so we will be based on the Windows platform based on continuously introducing their own technology." According to its revealed that in the future Windows Phone products, nokia will be introduced gradually in MWC after release on taking pictures PureView intelligence technology, in order to bring better consumer smart Phone video experience.
For the present in the Android smartphone increasingly fierce competition of multi-core processors, YiLuoPu but cautious support attitude. In his view, the dual-core even four nuclear although will give smart phones bring more powerful performance, but greatly reduce the cell phone of standby time, "this, to a certain extent influence the user experience, and pursue the best user experience is what we should do." For the same reasons, for the prosperity of bright red tablet computer market, YiLuoPu also said nokia will temporarily keep attention attitude, but its also said that, if partners in flat computers Microsoft big screen terminal equipment operating system have significant breakthrough of words, nokia may also can have the action.
No comments:
Post a Comment