Each big manufacturer Posting a fiscal year 2011 fourth quarter earnings, and several glad andros camp several sorrow. Is Google (the Po) takeover of the MOTOROLA (the Po) mobile fourth quarter net loss of $80 million, and the sharp contrast of the last year of $80 million is net profit; HTC (the Po) quarter net profit dropped 25.5%, for the first time in two years net profits drop; Or, in the near future is SONY took over SONY Ericsson is completely lost, the fourth quarter 247 million euros pre-tax loss, mobile phone shipments a 20% decline from...... In profitability is the ideal environment, samsung (the Po) but performance is quite good, the fourth quarter net profit rose 17% from the same period the previous year, with mobile phones earnings nearly 50% of the total profit.
The whole, the development of the two camps situation is not optimistic. Analysis that because of the whole economic recession this year, consumers in mobile phone renewal could achieve hesitate, phone manufacturers or so will usher in a period of slow growth of winter. Plus its existing product homogeneity, customer information security PinZao torture, system version chaos, application market good and evil people mixed up and patent war mire in, iec need to be regulated and perfect result.
2011 Q4 is prevented earnings Android camp mobile phone manufacturer several joy several sorrow
Recently, the mobile phone manufacturer fiscal year 2011 fourth quarter earnings report released in succession, including samsung, MOTOROLA, HTC andros faction, is a few manufacturer glad several sorrow.
MOTOROLA mobile although "her" Google, but still failed to recover losses. According to a MOTOROLA mobile release of the fiscal year 2011 fourth quarter earnings data shows, MOTOROLA mobile fourth quarter net income of $3.436 billion, slightly higher than the same period last year of $3.425 billion; But at the same time, the net loss for 80 million dollars, and the net profit of $80 million in the same period last year. Analysis thinks, the loss is the main reason of the mobile equipment department losses increase.
Faced with apple, samsung's Nemesis pressure of competition, as a "Google three musketeers" the situation is also one of the HTC grim. According to published HTC in 2011 the fourth quarter results showed that its net profit of nt $11.02 billion quarter, compared with a 25.5% decline, this is the first time in two years for net profit drop; Annulus comparing was as high as 41%.
Has the disappearance of the brand "SONY Ericsson" situation is not a pretty sight. SONY Ericsson recently reported that its fourth quarter 9 million in the only phone shipments, 20% year-on-year drop; The revenue to see, its fourth quarter pre-tax loss of 247 million euros ($316.57 million), far less than analysts expected a small profit. SONY Ericsson's CEO BaiNuo (Bert Nordberg) said in a statement, the fourth quarter financial performance is the fierce market competition, the macroeconomic environment, bad company restructuring and Thailand floods factors.
There is so much pain in a andros camp, seems to be the only samsung performance let a person shine at the moment. Although apple took away the largest intelligent mobile phone manufacturer's crown, but from the whole level of earnings it is a good result. According to the fourth quarter earnings by samsung show, its quarterly operating profit of 5.3 trillion won, up 75.8%, in line with the company previously predicted 73% growth target; In addition, samsung net profit of 4 trillion won in the fourth quarter, 17% increase over the same period of the previous year. Be worth what carry is, its mobile operations, or was it a cellphone dominant mobile communications business sales profit all accounted for nearly 50% of the profits.
The two camps manufacturers job
Because of its openness, andros system once roll out, be the favour of the major manufacturers, in recent years, the report card is also proud of surrender repeatedly. According to the market research analyst firm IDC projects, 2011 intelligent mobile phone will be shipped to 450 million units, 39.5% for Android system product launch, shipments of the biggest manufacturer is samsung, and the iPhone market share of rate is only 15.7%. However, from 2011, the big mobile phone manufacturer's fourth quarter earnings can see that, overall, the development of the two camps manufacturers now the situation is not optimistic.
In fact, this and apple was related to millions of people. According to research firm Nielsen released in 2011, the U.S. smartphone market in the fourth quarter, data showed that analysis report in December's survey, 46.9% of the smartphone user choose new the Android mobile phones. And in the iPhone 4 S before release, this rates as high as 61.6%. At present, Android smart phone users in all the share is 43.6%, and the iPhone is 30%. Visible, Android smart phone users in the new lead is narrowing.
Despite the fierce competition with apple, from camp for internal, Google and MOTOROLA between "ambiguous" relationship, let the other manufacturers hard "with", samsung, such as the HTC manufacturer is also different mentality. Samsung is working hard to develop their own Bada system market potential. According to media reports, samsung plans next to the external developers and equipment manufacturers Bada open mobile operating system, in order to promote the growth of this system, and in litigation of increasing Numbers of smartphones and tablet computer field to reduce dependence on Google Android system. HTC will also be an eye on Window Phone 7 and hewlett-packard (micro Po) webOS and other mobile operating system, the message says, the company is currently purchase HP webOS system to measure, or buy other mobile operating system. In addition, belonging to SONY, SONY Ericsson business may appear better is a piece of the unknown.
To perfect the iec andros integration
Analysis showed, as the global recession this year, the big environment influence, consumers may be upgrading to hesitate on mobile phones, cell phone makers fear will therefore have a slow growth of winter. Each big manufacturers to the fourth quarter of 2011 mobile phone sales unsatisfactory results seem to confirm the development status of a downturn.
And the market itself is also questions result. First, the openness of the two system itself though is to attract manufacturer is one of the main reasons why, but so make phone product homogeneity serious, this has been beset faction of the manufacturer is a great result. Second, the security of the system leak andros become serious, point to carry two mobile phone operating system is a growing number of malicious software, this also let many users complain. Third, the result is various and chaos system version, according to the latest Android operating system map shows, although have introduced the latest 4.0 operating system, but still have 50% of the equipment running 2.3 "ginger bread" andros, about 35% of the equipment is still in operation andros 2.2 "frozen yogurt," even launch has quickly have two years of andros 2.1 "cream sandwich dessert" have 9.6% market share, version fragmentation is undoubtedly the need to solve a problem. In addition, the application of good and evil people mixed up the market and the ongoing patent war, also makes the andros market "disorderly and chaos".
Therefore, the whole should result should be improved. But so, can deal with the fierce competition in the cellphone market, to better manage or will get into the slow growth of winter market.
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