Japan's Mobile communications giant NTT DoCoMo company announced on February 1, and walt Disney Japan to start new brand "Disney Mobile on DoCoMo", and will, from late February in succession since the brand sale two of smart phones. When will launch free watch Disney animation, films and long overseas TV content of preferential measures to attract women in their 20 s and take the child's mother, Disney fans to buy. This is DoCoMo several times and apple negotiations after failing in smart cellphones with manufacturers taken a major step.
The first listed respectively were Fujitsu and panasonic OEM two of type, are equipped with Android 2.3 waterproof dustproof smart phones. One F-D phone back with mickey and Minnie the silhouette of design, incidental to mickey head as the theme of the special cell phone holders, equipped with 4.3 inch LCD screen and 1.2 GHz hd dual-core CPU and so on, have mobile phones, mobile TV and wallet infrared communication, and other functions, support FOMA high-speed transmission. P-05 D is a thickness of 7.8 mm QianBoXing of smart phones, equipped with 4.3 inch screen and 1.0 GHz dual-core CPU, have mobile phones purse function, support FOMA high-speed transmission, users can customize according to be fond of mobile phone appearance.
Compared with apple, Disney to bring the biggest advantage is that the DoCoMo mass content resources. DoCoMo users monthly free watch 20 hours (about ten films) of Disney's animation and films, including the "pirates of the Caribbean" and "Alice roaming wonderland" and so on the famous works. In addition, users can also watch Disney will open in March this year of new satellite TV channel "Dlife" play overseas TV series. Every month to watch the 50 hours of free "desperate housewives" and the "lost" TV series, etc. Watch the above content to all need to download special player, from special online "Disney Market" download to watch. In addition, with Disney cartoon image as the theme of the wallpaper, expression, symbol, alarm clock, pedometer and cellphone the function such as this is an attractive.
About the cooperation, DoCoMo executive director and Marketing Department minister ever field mazi said: "from a launch I-mode service, we will start as the main content providers and Disney launched a long-term cooperation. Always wanted to launch our Disney fans rejoiced products." Ever field mazi said, DoCoMo this has two purposes, one is to prevent loss of existing users, the second is in the hands of the competition from other hope rob users, especially to young men in their 20 s mostly female Disney fan.
For further deepening "Mickey Mouse" strategy, DoCoMo in recently Disney Mobile on DoCoMo for launch and Tokyo Disneyland and Tokyo Disneyland ocean of joint promotions. This also is expected to produce great fans of Disney attract the difference of the effect. At present, DoCoMo is Tokyo Disney resort area official sponsors.
DoCoMo said, Disney Mobile on DoCoMo smart cellphone is the goal of the two years of sales of 1 million. The cooperation can seize the Disney fan heart, still need to continue to pay attention to in the future.
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