For intelligent cellphone chips for qualcomm dominance, the next two years, its days may not too easy, because Intel, the English weida (N VID IA), and other competitors are intensify efforts to rob food qualcomm's site.
Was held in the MW C (M obileW orldC ongress world communication meeting), Intel C EO otellini declared in a MOTOROLA (the Po) mobile, lenovo two big customers later, O range, zte communications (the Po), India native low-cost cellphones Lava giant also joined Intel smartphone group, which will be launched in early next year to $150 for the following the development of intelligent mobile platform Z2000; Another chip giant British weida also in the strength, also reached one thousand yuan (RMB) smartphone market.
Two big chip giant constantly for qualcomm customers, and prepare to aggressively into the one thousand yuan (RMB), the low price smart phone market, certainly will will pull in high-end smartphone low price. Industry insiders and high attention, smart phones on the market for low-cost, Intel, how will the cargo and LianFa division (micro Po) on the competition.
"Double British" chasing the low end of the cell phone market intelligence
In the mobile chip market, qualcomm dominant, as a newcomer, Intel, the English weida how to find market breakthrough? The low end of the smart phones become the common choice.
Consumer electronics show in Las Vegas earlier this year (C E S), Intel announced that MOTOROLA mobile, lenovo into Intel chip customers smart phones. Only in the past for more than a month, Intel's customer faction to increase again, O range, zte, Lava joined. Otellini said, these new clients are intelligent mobile platform will use Intel Z2460, from the time to the market to see, L ava fastest in the second quarter will be open at the beginning of the first Intel sold A ndroid intelligent mobile platform, O range is expected to first summer in France and Britain to the market, zte is to wait until the second half of this year.
Notable is, zte and L ava become Intel new customers, also be in to peer release information: Intel will attack the low end of the market to JiaoBan qualcomm. Zte from China, L ava from India, in these two countries, smartphone market is the rapid growth, especially ZhongDiDuan smart phones, but also has the huge demand. Otellini said, will be launched in early next year to $150 for the following the development of intelligent mobile phone Z2000 platform.
The low end of the smart cellphone market coveted outsiders not only Intel. In ten days before the British weida (N V ID IA) earnings conference, C E O HuangRenXun made it clear that, at present the weida value one thousand yuan (RMB) price cheap dual-core smart phones, in near the time will enter the market. HuangRenXun in accept SMW reporter to interview said: "compared with iP hone 4 S in domestic of such high price, 1000 yuan of cheap dual-core machines in China will have the market more. This for N V ID IA speaking is a very exciting opportunities, to enter the market is just a matter of time."
Faced with qualcomm, inc., mediatek inc. flanked
In Intel, the English weida opinion, the low end of the smartphone market potential is tremendous, before mobile chip is their foothold in the market and opportunities. However, the bed side or let others 21? Qualcomm, inc., mediatek inc. the two giants, of course, won't let Intel, the English weida easily grab food site. As China has become the world's largest smartphone market, especially ZhongDiDuan product is popular, huawei, zte launched operators and manufacturers of such cooperation smartphone one thousand yuan, is well received by customer. Therefore, at the low end of smart phones in the race, the Chinese market will undoubtedly is the Internet.
Start from the end, qualcomm in ZhongDiDuan smartphone chip a round of price war. Qualcomm will the launch of new dual-core intelligent chip solutions, from $50 price, to cut more than $40, and the price is one thousand yuan LianFa interval, smart phone solutions of the main battlefield. Last November, the products of the company QianZhiJun director in qualcomm shenzhen smartphone peak BBS says qualcomm in Shanghai new established the China r&d center will help small and medium-sized customers reduce technical doorsill, shorten the development time, and help China has authorized small and medium-sized customers pushed below $100 A ndroid of smart phones. "If you don't change the original design, as long as two or three months to launch new products."
LianFa department in the Chinese market management for many years, and the domestic mobile phone contact closely, smooth communication. Last August, LianFa smart phones, main chip MT 6573 mass market, production and marketing two flourishing, further strengthened LianFa families focus ZhongDiDuan intelligent chip determination. LianFa families had said the general manager qingjiang river, in 2012 will be $100 smart phone rapid growth, LianFa secco will fully benefit from the market growth. "Customized products and the power of the price has the advantage of LianFa families, even compared with qualcomm, to the service careful degree, or LianFa families for better."
Qualcomm, inc., mediatek inc. in one thousand yuan price intelligent cellphone market competition is already the hand-to-hand combat, this undoubtedly will be a great boost for Intel, the cargo into difficulty. Market experts doubt, for Intel, the cargo is concerned, mobile chip market will ultimately no into the poor?
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