The international consumer electronics show (CES) eve, huawei (the Po) terminal of President of limited company of YuChengDong (the Po) to the cellphone line manager Bruce lee PDT poked fun: "23 years ago a Bruce lee on their own time, make the United States today and have a Bruce lee with several world the first cell phone kung fu shocked the world." Don't empty-more than said that participate in the design of lee Ascend P1 S is when th CES show the conspicuous star-the United States IT is in check CES popular website PCWorld smart phones, huawei this phone rank high on the list. It is only 6.68 mm thickness of the world's most thin of a new generation of smart phones, skeptical colleagues or bring vernier caliper entity measurement huawei prototype.
Huawei is the world's ninth largest mobile equipment manufacturers, and hope that 2015 years ago the top three promotion. For terminal business in China, the past year is the year of the harvest. According to Gartner research institutions statistics show that, in the ended sept. 30, 2011 year, huawei global market share has from 1.3% to 2.4%, almost doubled. 2011 annual sales climbed to $6.7 billion, terminal FaHuoLiang breakthrough 150 million units, up 30%, more than 20 million sets of smart phones, turned over 5 times.
It's hard to believe, was established in 2003 in the terminal business group has been regarded as huawei internal poor business. It's just outside the main business before to cooperate with big customers and developed to additional business until 2007, the year just started selling mobile phones, and mainly is the telecommunications operator customization mobile phone, huawei and no product say, only OEM production just. Until 2010, huawei began selling directly to consumers. It was about to sell or stripping the rumours of listed-in 2007 to over 2008 years, huawei once would like to sell terminal business to increase cash flow.
Ascend P1 S d-will, or will become huawei terminals business recreating the precursor. Huawei shipments though up to 20 million units, but about 65% of cell phone still rely on operator customization, its retail distribution compared to just 35%. For the average user is concerned, huawei is still a weak brand.
The key depends on the first brand reshape how makes killer product. Change is occurring. In huawei is located in shenzhen smartphone and tablet computer design center in, put finding a rare chance of 3 D printer, the unit price is equivalent to a BMW sedan. This machine is the basis of virtual computer generated three-dimensional drawing of the actual size mobile phone mold. And in the past, the design staff should be complete this process to the factory.
Decorate exquisite on wall is full of hand-painted of draft plans, all around the various experimental is visible products: 4 G wireless charging ShangWangKa, smart phone, remote intelligent terminal and all kinds of smart cellphones. Huawei terminals company phone product chief design director FanWenDi (Hagen Fendler) here is the leader. In addition to be responsible for huawei terminals appearance design outside, this was a Siemens (the Po) product conceptual design of the director of German still leads a distribution in Europe and the United States, Japan, China's total more than 300 design team, in the internal it is known as "terminal consumer experience in design heart".
FanWenDi eyes successful design standards as follows: design should involve strategy; In the global recognition; A long-term goal; Have a unique category or brand; To bring the company stable economic income.
FanWenDi hope to achieve all this in huawei. The work of the essence of the first is opposed to work behind the closed doors. Contrast test is a part. Designers will be free to use on the market of trendy electronic products, and then write experience and share experiences.
In the work mechanism, FanWenDi even set the two laws: ID (industrial design) traction hardware; UE (user experience) drawing software to make design and user experience to have more power. For example once ID stylist think cell phones arc design will ascend appearance user experience, but the structural engineer on hardware that it is difficult to reach, the latter must obey the former.
Ascend P1 S appear has proven Chinese engineers amazing talent. Huawei study found that smart phones each reduce 1 mm thickness, control the sense of joy can at least increased by more than 5%. The engineers bear the brunt of the problem was to smart phones in a narrow space internal reasonable place the battery, circuit boards, chip, antenna, screen core components. Second is the premise of the performance without sacrificing ordered its work together. The engineers finally adopted innovation mould and molding process, make its battery cover thickness thin 40% year-on-year; Innovative architecture design and highly integrated custom components for key components provide for maximum space, and ensure the excellent antenna performance, sound quality experience and the use of long time; Through the power management of innovation, huawei can realize more than the average level of at least 30% power saving effect. The traditional average 0.7 mm thickness screen or so, Ascend P1 S screen only 0.55 mm thickness, fully reduced by 20% or more.
The birth of Ascend P1 S also benefit from huawei communication technology of the whole. Such as signal instability will cause cellular phone in different signal in jump, caused power fast consumption. Huawei optimized Ascend P1 S SouWang algorithm, using automatic tracking stations performance technology, to ensure that connect the signal faster and greatly increase the standby time.
Huawei terminals past success thanks to its operator bound strategy. This makes huawei to avoid and nokia (the Po), and other mobile phone giant confrontation, also brought many end derivatives business. In data card, for example, huawei in Europe kept close to 70% of the market share. Today, the global top 50 telecom operators and huawei have more cooperation relations, plus the cost of outstanding ability and the product price control, huawei quickly, including the United States, with Japan and Western Europe, the more than 70 countries and regions, in only one year he ascends to Android smart phones FaHuoLiang global top five.
How to run win the future? YuChengDong think huawei terminals of the biggest constraints in the brand and the channel ability. Huawei had no single operation end products of successful cases--even in the most familiar with market in China, people for the brand in China cellphone still feeling strange. The star of the birth of the product still depend on the crucible of operators. Whether for in huawei mobile phone business outside for a separate set of problems is the brand, and huawei have internal debate over two years, still no "theory.
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