Microsoft WP mobile phone and application store in China at the end of 23 countries

Microsoft (the Po) is preparing to plan will Windows Phone coverage expanded to 23 other countries, will the operating system used in a cheap smart cellphones, Microsoft this intention (the Po) from Google and apple out of the hands of the more market share.

Windows Phone business controller Terry · Myerson (Terry Myerson, pointed out that Microsoft is at the end of the month in China before, Thailand, venezuela and other 20 countries set up mobile application store, and at the same time will be forthcoming Windows Phone smart phones. The action is completed, Microsoft Windows Phone coverage of the country will reach 63, and will increase 60% target users purchase.

Microsoft now intention catch up with apple as soon as possible, to become the world's second largest mobile phone software vendors, and then and Google Android operating system of the world's leading settle. According to the market research analyst firm IDC projects of data showing that, Microsoft's mobile operating system in 2015 more than apple, but the process will not too easy.

Myerson says, "I wish I had simply press the button and then said, 'let the dream come true!' line. In order to achieve the goal, we have some excellent strategy, but this is not greed. Although we already on the market in two successful competitors, but we are still willing to meet the challenge."

Google and apple in emerging market position is not stable, it also gives Microsoft created opportunities. IDC analyst Al hill China (Al Hilwa, pointed out that global smartphone total sales in 2015 more than 1 billion sets, with China will be the largest single market.

Opportunity won't last forever

Hill pointed out that China, Microsoft must fast into the development of the market, in the market of the good and cheap phone will have the chance to gain a foothold.

Hill China also said: "this is a fleeting opportunity, a lot of smart phones are Andorid to the low end of the market. Microsoft into still needs more mobile phone products, more operators cooperation, more price position and more language support."

On Monday at the Mobile World Congress in Barcelona (Mobile World Congress), Microsoft also launched a Windows Phone in the first paragraph of Skype video calls beta applications, the company is expected to report will be launched in April official version.

Microsoft is not their cellular phones, but rather through and nokia (the Po) and other cell phone manufacturers production. These partners are also in the Barcelona conference showed their Windows Phone intelligent mobile Phone products. Microsoft has already had earlier this month to successively in Argentina, Indonesia, Malaysia, Peru, Philippines launched application store, take this to promote the company's mobile phone sales.

Nokia launched Windows Phone

Nokia Monday in the mobile world congress of Windows Phone launched the latest cellphone, pricing for 189 euros ($254), the products will be in the second quarter of this year will be open to sell, and carrying the new system. The product price is currently the most cheap Windows Phone nokia mobile phones about 30% cheaper.

Microsoft Windows Phone reduced the configuration requirements, at present the memory only half of the original, can support more cheap 7 X2A qualcomm chip. Myerson points out, that this will give mobile phone manufacturer of cost reduction 30-40%. The latest Windows Phone mobile Phone costs only $100 to $200.

Myerson further points out that, in the United States, this part of the cost of saving it is difficult to send it to the consumer. But in emerging markets, which a change but can keep the cell phone more cheaply.

Myerson said: "want to let the national consumer like Windows Phone, let Window Phone become their indispensable product, we will need to meet they buy consumer electronics psychological price."

In addition myerson also points out that, to adopt new software, cheaper hardware phone in run some function will slowly. He says that, although Microsoft is trying to fix, but few program still couldn't run on the new product.

Change consumer preferences

Myerson points out, the adjustment to Microsoft expanding China market especially important, because in China, and most of the mobile phone costs are between $100 and $150. According to IDC figures show that China will surpass the United States this year, as the world's largest smartphone market, while Android is China's most popular smart phone operating system.

Market research institutions of Gartner analyst Michael bloomberg, who added (Michael Gartenberg said: "China has many Android user, but really like this operating system, Microsoft is not many people hope that this as an opportunity, and change the this part of the user preferences."

Microsoft now is working with operators negotiations, let they provide prepaid Windows Phone mobile Phone, the plan in the emerging market is very effective. Will this week with Latin America myerson's biggest mobile operator Mexican American carriers (America Movil SAB) discuss relevant issues.

Myerson pointed out that, at present, the new system is still not in the cost of less than $100 running on cellphones, but Microsoft will one day will solve the problem. He also said: "we want to continue to maintain quality, under the premise of the appropriate time, the price will naturally fall."